Product Development

Allison saw how frustrated her curly clients were with the amount of choices and confusing language with curl products. It didn’t make sense as to why it had to be that hard. As a busy mom, she wanted to develop a product that had a beautiful result, smelled great, had high quality ingredients but was simple and easy to use. We formulated our products with professional beauty chemists and even though took much longer because we needed to get it to our clients of different texture and reworked the formula many many times until balance was made that served our clients with the best product possible for their texture

From the Founder

“Originally I thought not being curly and having naturally straight hair was a detriment – but after having to get feedback on styling products and techniques from so many different types of curly haired people, instead of developing a product for my own texture. I realized it was a blessing to be able to get feedback from SO many people with all different textures who put their input into developing a brand that worked for them.

I am not a kitchen chemist. Our formulations are created by the best, professional beauty chemists that have created a balanced blend of the highest quality formulations.”

Curly and wavy hair is a force of nature. That’s why we created Juicy Curls to make those waves, curls, ringlets or spirals easier to manage. We’ve cut the complexity, creating simple, two-step curl care that’s fast and easy. Our lasting hydration keeps your hair happy and healthy for days. It’s so simple that you can take it with you to the gym, the beach, or anywhere life takes you. 

 

The Simple Solution for Hydrated, Healthy Curls

About Our Founder

Allison Bridges

Alllison Trained at Vidal Sassoon in New York City. When she opened her salon on Long Island, her clientele was straight hair clients or clients that wanted blowouts. A client was visiting Fire Island beaches for a month in the summer and wanted to embrace her curls. As a stylist who didn’t know the process, the first few attempts were unsuccessful. “I moussed her up after the cut and dried with a diffuser. We both knew this was totally wrong, right away” says Allison.

The client loved that we were trying to figure out her curl texture and would come back to the salon every week to give her time to research a new technique or product. She would then call back with the results.

Eventually, we narrowed down what worked for her curl texture and referred other anxious clients. We learned the truth about what really works – and what doesn’t. Along the way, we also discovered the secret to simplifying natural curl care, creating truly Carefree Curl Care™.

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